Many certified and professional personal trainers all around the world have the knowledge and experience to offer fantastic personal training and health coaching services- the main issue? They have no idea how to find customers!
With this article, you can learn the top 5 methods of sourcing clients for your personal training business and avoid making this crucial mistake (that leads to the failure of hundreds of personal training businesses every year!).
Start Social Media Accounts
In the modern world, social media is used by millions of people every day, with almost every user having their own accounts for apps and sites such as Twitter and Instagram. This makes using social media to promote your personal training business and find potential clients one of the most powerful tools you have available. With very little effort, you can reach millions of people all around the world and make sure that almost everyone in your local area has seen how amazing your business is! The best part about this method? It is completely FREE!
Twitter is one form of social media that is an incredibly strong option for promoting your personal training business and reaching a wide range of potential clientele. All this method involves is writing lots of daily tweets and posting them to your feed, making sure to look for trending tweets and hashtags to maximize the popularity and engagement of your posts.
Your posts should discuss how amazing your business is, as well as offering free facts and information that would normally be offered as part of one of your training sessions. With this, clients will get a taste for how knowledgeable in personal training you are and may want to pay for a session to find out what else you know!
While Twitter is fantastic for sharing information about your business, Instagram is a fantastic social media to use alongside it to provide authenticity and visual stimulation for your potential customers. Instagram works in a similar way to twitter but involves users uploading images rather than text posts. This would allow you to post promotional images and videos for your business, as well as posting images displaying how fantastic your personal training services are e.g. showing before and after images of your past clients (with their consent of course).
This method is amazing because it requires almost no time to do, with many apps allowing you to schedule posts to upload through the day, even if you aren’t on your phone at the time. If you are really stretched for time, you could pay a social media manager to upload daily posts for you and ensure that your business is being promoted effectively online!
Speak to the Public
While using social media to find clients for your personal training business does have numerous amazing benefits, it does also have its drawbacks. For a start, not everyone in your local area has access to any form of social media, which could mean a large portion of your potential client base aren’t even seeing your promotional tweets and Instagram posts.
Because of this, it can be very beneficial to go out into the area in which your personal training business is based and speak to those you know live locally and who may be interested in taking part in personal training sessions. All this method requires is a bit of confidence to start talking to complete strangers about your business, but once you start you won’t be able to stop!
One way you could make the most of your time out in your local area is by asking members of the public some questions. These questions can cover anything from their own personal interests in having a training session to what they would want from a personal training session if they were to attend one. This will allow you to get a strong idea of who is interested in personal training sessions, as well as what your potential customers want from your sessions. Furthermore, this is a fantastic opportunity for you to be able to pass your contact details to those who show an interest.
Posters and Information Packs
Many members of the public may not have time to talk to you and answer a series of questions, they have their own days and goals to worry about after all! By creating a poster or information sheet you can quickly hand customers, you offer a friendly, quick way to give potential clients all the information they need about your business, as well as your contact details. This allows these potential clients to read this information in their own time and contact you without the feeling of any pressure or stress.
Added Bonuses and Special Offers
Sometimes all a client needs to be drawn into your personal training business is an extra offer or bonus that they gain from using your services. It is important that you not only offer one or more of these special offers but also communicate what amazing benefits can be gained from using your services to your potential clients.
One amazing way for not only finding loyal clients but also ensuring that these clients keep coming back to use your services is by offering various loyalty rewards. This can include some form of loyalty card that offers a session for free or an extra benefit such as your personal number or email for round the clock advise and support.
Free Training Sessions
To coax potential clients into your personal training sessions, you could offer free training sessions. Firstly, this ill help push clients who are unsure about whether using a personal trainer is a good idea towards using your services. Furthermore, if the taster sessions you offer are good enough, this will lead to many of those who attend your free sessions to attend many more of your sessions afterward, not only bringing you clients but also bringing loyalty to you and your brand.
Your Personal Training Career
Check out what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
There is always something exciting about earning a new training or coaching certification and applying that new knowledge of how you train your clients. This also helps you hit the reset button.
NESTA and Spencer Institute coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.