How to Acquire New Clients With LinkedIn
In today’s time, businesses cannot just wait for the customers and clients to find them. Instead, businesses need to look for ways that can help them acquire clients. Everything in the world is turning towards the digital side and similarly, finding and acquiring clients is also a few clicks away for the businesses now. There are many ways for businesses to acquire new clients and one of the best ones is LinkedIn. With time, LinkedIn has been growing and is slowly reaching the status of the top professional platform with more than 600 million users from all over the world, belonging to different industries and businesses.
So, LinkedIn cannot be ignored by any business in its quest for acquiring new clients.
What is LinkedIn?
LinkedIn is the largest and the top professional network platform in today’s time. If people want to find jobs, contacts, internships or if they want to improve their professional image and relationships, they can use LinkedIn. LinkedIn has been growing with time and continues to dominate the professional platforms.
LinkedIn and New Business Clients
Most people think that LinkedIn is only good for people to find jobs and internships but the truth is that it is one of the best platforms for businesses and organizations to gather new clients. With so many users from all over the globe, the diverse audience is the perfect place to look for potential clients. LinkedIn offers many opportunities for businesses to grow their client base.
LinkedIn can be considered as the best “professional” social media platform. A lot of businesses have found success there and you too can grow your business if you take the right steps and approach.
The Right Way to Acquire Clients
Before getting into the details of the ways in which businesses can acquire clients on LinkedIn, you should know that there are a lot of possibilities when it comes to the ways in which connection with clients can be made and some of those ways are not considered “ethical”. Therefore, if you are looking to ethically acquiring new clients from LinkedIn, you need to take the right steps to not only grow your client base but also to improve your image in the competitive market.
How To Ethically Acquire New Clients On LinkedIn
All the businesses struggle to acquire new clients in the competitive business world. Do you own a business? If so, have you ever had problems in acquiring new clients? Well, if you are having issues, you should know that LinkedIn is the most effective way to grow your client base significantly. The problem of not getting enough clients is faced by each and every business around the world. It is a problem that the businesses really need to focus on, if they want to achieve growth and overall success. Whether you are an entrepreneur or the owner of a simple business, LinkedIn can be a great way for you to overcome the challenge of acquiring new clients. With more than a million users, LinkedIn is the best professional social media platform that allows businesses to build strong professional relations with not only potential clients but with other businesses as well. With so many tools at disposal, LinkedIn allows businesses to achieve their goals in the easiest and most effective manner. You will get all the tools that you will need to create the ultimate professional relationships with your clients.
So, let’s discuss some of the ethical and effective ways in which you can acquire new clients on LinkedIn.
1. Set up your profile right!
The first step in trying to acquire new clients on LinkedIn is to make sure that your profile is top-notch in every manner so that it looks professional, attractive, and most importantly, focused on the clients. All businesses need to understand the importance of a good profile. An unprofessional profile will not showcase your business in the right light and you do not want that. Make sure that your profile is perfect so that your efforts are visible to the world. This will help in attracting and acquiring new clients.
2. Focusing on the prospects.
You need to put your focus on your prospects! LinkedIn allows businesses to understand and have a clear grasp of their target market. So, you need to consider all the keywords that your target market might use to describe their selves. In order to find and acquire new clients, this is an essential part of the process. So, all the businesses need to do all the research about their prospects to make sure that they are able to connect with them in the most effective manner.
3. Send the right messages.
When you make new connections on LinkedIn with the potential clients, you need to focus on the relationship building. For this purpose, you need to send the right messages to the new connections. You have to reach out to the connections in a way that the message really connects them with you, in an effective manner. These relationship messages can include some content that the clients might be interested in. So, make sure that you tailor each message with the utmost care. This will help you gain more clients.
4. Groups on LinkedIn.
For getting new clients, all the businesses should expand their connections on LinkedIn. The best way to achieve is this is to join some groups that are related to your business, interests, industry, or niche. When you will interact with people in these groups, it will be an effective manner to acquire more clients with ease. There are lots of groups that you can get into and then turn them into your advantage in terms of getting new clients. So, use this feature of groups on LinkedIn wisely and you will succeed in getting the client base you want.
5. Say thank you to the connections!
When people accept your connection requests on LinkedIn, you should send them a message to thank them. But in this message, make sure that you don’t promote yourself in any way other than just putting a link to your business site in the signature. This will help you create a very solid image among all the connections and this will potentially lead to more clients in the long term as people will want to connect with your business themselves.
6. Post quality content.
In order to promote your business on LinkedIn, you need to post high-quality content to build a solid image and reputation in the marketplace. High-quality content leads to more engagement from the people. When your content is attractive and of the highest quality, it will lead to more potential clients over the long run.
7. Meet with the connections offline.
An important step that the businesses need to take is to make sure that they connect with your connections in the offline world to make the potential clients become their true customers. If a business is able to connect with the potential clients, offline, then it should because it is one of the best things to do for creating a solid client base!
8. Be patient with the process.
One of the most important things is that you need to stay very patient in your efforts to acquire new clients from LinkedIn. Acquiring new clients is not easy. Whether it is on LinkedIn or on some other platform, getting new clients can be a long process. So, patience is the one thing that all business owners must have when they are looking to build their client base.
Is LinkedIn A Good Platform For Acquiring New Clients?
LinkedIn is the best professional platform for getting new clients due to so many reasons. First of all, it has so many users from around the world that belong to different industries and professions and this can be very helpful when businesses are trying to build a diverse client base. It also offers all the tools that the businesses will require in trying to connect with potential clients on a deeper level that leads to a good image of the business. LinkedIn also allows businesses to showcase their offerings and their services in an attractive manner so that the right people are attracted to it. Building a good image and attracting potential clients is very fluid and easy on LinkedIn. So, all the businesses should take advantage of LinkedIn and grow their client list with ease!
Advantages Of LinkedIn
The following are the major advantages of using LinkedIn.
LinkedIn allows businesses and professionals to create a solid and positive image which leads to greater trust over the long run. This is very beneficial for getting the right opportunities.
LinkedIn is also an amazing platform for getting feedback from people for your services or your product. It will allow you to improve your offerings according to the demands of the people.
The opportunities for networking with the right people and businesses are unlimited on LinkedIn. If you want to build the best professional relations, you need to start using LinkedIn, right away!
These are some of the major advantages that LinkedIn offers to businesses and professionals belonging to all fields of the business world. All in all, LinkedIn truly is the best professional social media platform for everyone and the businesses should not ignore it.
Disadvantages Of LinkedIn
LinkedIn does have some overall shortcomings which some businesses might find problematic. The following are some of the major disadvantages of LinkedIn.
LinkedIn is very time-consuming in terms of building a good image and professional connections to grow the client base. It takes a lot of time which might disrupt the overall efficiency and productivity of businesses.
LinkedIn is complicated as compared to other social media sites. It might not be easy to use for everyone and people might need to spend a lot of time trying to learn how it works. This can waste a lot of precious time of people.
LinkedIn does not offer all the features for free. Some of the premium features that might be useful to the businesses cost a lot and this is a major disadvantage.
The level of engagement on LinkedIn is very low as compared to social media sites according to many statistics. So, the businesses looking for engagement with potential clients might not get the results they desire.
These are some of the major disadvantages of LinkedIn, but it is still a great professional platform that businesses must not ignore if they are looking for ways to grow and expand their client base.
Though it is hard to understand and very time-consuming in getting things set up, LinkedIn is still the best professional social media site that offers many benefits to all businesses and professionals. Almost every business and professional is present on LinkedIn because it offers the most opportunities for creating solid relationships and connections with others. If you own a business and your main goal is to expand your client base, you need to get on LinkedIn. LinkedIn will offer all the tools and resources that you will need to gain new clients. This will take a lot of time but if you are patient with the process, you will be able to reap a lot of benefits from using LinkedIn!
Check out this list of fitness careers that let you follow your dreams which includes what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
Is your re-certification coming up? Learn more about earning your CEU credits. You can find the full list of CEU courses here.
If you are ready to start your online personal training or coaching business, don’t forget to learn more about our online coaching course.
One of the most popular and fastest ways to get started working with clients while you travel is to coach/train online. You will want to learn more about GymGo. GymGo lets you work with clients and make money in different ways: online, live-streaming virtual training & on-demand training. Use our link to get yourself a free 14-day trial >>> http://www.gymgo.com/nesta
Remember, NESTA and Spencer Institute coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites!
That’s it for now. Take action!