Facebook ads can be as simple or sophisticated as you want them to be. You can create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports.
More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you’ll find them there.
Here’s how to get the most out of your paid Facebook ads:
Use the Right Creative
Choose an image or video that displays a person who has your audience’s ideal body shape and is doing exercise. Avoid using stock images of a person’s body parts, e.g. glutes or arms.
Write Engaging Copy
Your sponsored post should have a catchy headline that speaks directly to your reader’s needs. The main body should be short, snappy, and easy to understand – do not try to fit the entire program into it.
One way to appeal to customer’s needs is to show them a real benefit they will get after your completing your program.
Select the Right Audience
Make sure you select an appropriate audience depending on the service you offer. Think about your target audience’s age, gender, location, as well as interests, such as fitness, health, nutrition, sports, etc.
To attract more clients via Facebook, you must ask yourself ‘Why my audience goes to Facebook in the first place?’ Once you learn how to satisfy your followers’ needs and enhance their experience, you can start ‘asking for the businesses with a regular ‘call-to-action and turn them into your clients.
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You can also check out our 5 social media tips for training and coaching businesses.
That’s it for now.