Your personal training business model outlines how you will offer your services and what you will charge in return for the help you offer.
1. Private In-Person Training
Private training sessions are one-on-one and can be as short as 20 minutes or as long as 2 hours. Clients love private training because it gives them the opportunity to work individually with their trainer. The downside of private training is its limited earning potential. There are only so many hours in a week to train clients, so your maximum revenue is capped.
2. Group Training
The basic principle of the group personal training business model is simple: Clients pay a membership fee for a series of structured group classes. Usually, the group training ratio is 10 to 20 clients per instructor, but you can determine the size and length of the classes and align these with your price point. A positive of group training is the opportunity to upsell these clients into more expensive one-on-one sessions or semi-private classes with you.
3. Semi-Private Training
Semi-private training is the midpoint between private and group training. The sessions usually have far fewer clients than group training and offer more customization. Semi-private training is usually very profitable because it combines the advantages and the community of group training with the individualized approach of private training.
4. Online Coaching
The developments in online content sharing and digital media have blown the potential for online coaching wide open. Online training is great because it gives you plenty of time flexibility, and it allows you to recruit clients internationally. You can also use many strategies to automate the process, thereby allowing you to work with hundreds of clients at a given time.
Learn more about becoming an Online Trainer or Coach and setting up your Online Business with the updated program.
5. Hybrid Training
Hybrid training basically refers to any cross between the online training model and one of the face-to-face. You can supplement a weekly group boot camp with an online resource center that involves at-home-exercise videos, a meal planning regimen, and an individualized client goal setting. This allows clients to access your services both at-home and in-person.
Learn more about becoming and setting up your fitness business in the Personal Fitness Trainer program.