If you aren’t using the Skyscraper technique, then it’s high time that you do.
This technique has helped hundreds of fitness trainers and coaches grow their personal brand while helping them get more leads and clients along the way.
Pretty interesting, huh?
Let’s dive in and give the Skyscraper technique a thorough look.
What exactly is the Skyscraper technique
The word “Skyscraper” is used because it towers above other content that’s been published on the web. So the gist of the strategy is…
- Look for a content that’s proven and tested to have garnered a good number of shares, engagements, links, and good rankings in the search engines. Create some controversy while being kind. Ask thought provoking questions. Show why what is commonly thought of as a “good training method” may actually not be so great for _______.
- DRASTICALLY improve the content so it towers over all other content that’s been published on the web – thus the word “skyscraper”. Make content that moves people into action and compels them to comment and share. It needs to be deep and meaningful. Strive to be prolific, not a cog in the machine!
- Promote the content via email newsletters, Twitter, LinkedIn, Facebook, Instagram, Pinterest, and other outreach methods.
Example: If you see a post on the web that’s ranking well in the search engines (and all the other qualifying elements that we discussed above) that talks about the “20 Affordable Yet Highly Effective Diet Plans…”, think about drastically improving that content by publishing something that talks about 10 effective diets that really work. Sometimes smaller and more specific numbers and references work better. People are busy and need fast and reliable information.
Why should YOU start using this technique?
This technique might sound like a lot of work, and the truth is, it can be. However, I guarantee you that it’s worth every second (or dollar) that you’ve spent.
A skyscraper content is an evergreen asset that you can add to your website. It can get you leads and clients for years.
1. Your Audience Will Take Action
This is one of the most valuable reasons to use the Skyscraper technique. As you build on this great piece of content that you’ve already seen is getting attention, you’re going to add actionable steps. You’re going to tell your audience what they need to do to get desired results. If you word it carefully, it will send them right to you and your business.
2. Your Content Will Get Shared More
Because you’ve built this amazing skyscraper of a content that provides MASSIVE value to your readers, they’ll be more than happy to share it. People love to share content that has real value. And, on top of getting more shares from regular readers, it will get shared by top web sites and people in your industry.
3. Your Content Will Get Linked From Other Sites
You’ve created a great piece of content that people are sharing all over social media! Of course, bloggers and others are going to want to link to it! You’ll find links to your content in lists, related content suggestions, and even in other people’s emails.
4. Your Content Will Rank Higher in the Search Engines
When search engines see that others are not only sharing your content on social media but also linking to it from their sites, they will see that people think it is valuable and important. As a result, you’ll get ranked higher in the search engine results. Google’s new algorithm loves social signals such as sharing, commenting, liking, posting and mentioning in various ways. It shows you have something of merit.
5. You Will Get More Email Subscribers
With so many new eyes on your content, you are bound to get more subscribers on your email list. Make sure that there is a sign up box (optin form) either in the content or beside the content because after people see what you are capable of providing they will want more of you and most people know that the best way to get that content is via the email list.
It may be tempting to release a quick blog post every day (or every other day), but you have to ask yourself, what kind of value are you getting from publishing these mediocre and less than stellar posts?
Instead of going through that route, I urge you to use the Skyscraper technique.