As personal trainers, it’s important to know how much the average personal trainer costs so that you can gauge how much you should charge in relation to the average. In-person classes tend to be slightly more expensive than online personal training plans, for one. The average online PT session costs $30 to $100 an hour compared to $40 to $100 for the average in-person PT session. These rates, however, will vary depending on location, gym, pricing structure (ex: tiered pricing models), type of workout or fitness program, and more.
For a 12-week fitness program, the usual minimum training plan trainers often expect potential clients to commit to, you can expect to pay anywhere between $100 to $1000.
If you’re a beginner trainer or online coach, your rates will likely start at the lower end of the scale as you build your customer base. The more personal training clients you have, the more you can charge as your time becomes more limited and valuable. People may be looking to work with beginner trainers for a more cost-effective choice.
Be sure to talk to other personal trainers or fitness professionals as well to get a better sense of common pricing options and how much is fair to charge as price points for your given area.
How to Set Pricing as a Personal Trainer
“How much should I charge for personal training?” is a natural question to ask as you’re starting out your career.
The rate you come up with initially doesn’t have to be the rate you stick with long-term; this rate can fluctuate with time and experience.
When considering and settling on a specific number, make sure to keep these factors in mind: your years of experience, your certifications, your location, your teaching style and type of health and fitness workout, your session length and frequency, your overhead costs, and any additional services you might provide.
If you have a personal training client who is committed to weight loss, for example, you could charge more if you also provide nutritional advice to help them further with their goal.
If you’re an online personal trainer, you could charge less as you won’t have to worry about travel since lessons will be taking place over video calls.
What to Include in a Personal Training Package
Once you’ve set a comfortable rate, you must clearly define everything you will include in a personal training package and whether your offerings match the price.
This may vary from client to client, but overall, you should stay as consistent as possible.
Typical features include:
- A full-body physical assessment
- A personalized fitness plan
- One-on-one training sessions
- Nutritional guidelines or meal plans
- Progress tracking
- And more!
If you’re part of a larger gym, the gym will likely be outlining what customers can expect in a personal training package. The more that’s included, the higher the price.
The most important point to emphasize is the level of personalization the personal training package will offer. No two fitness plans or training sessions will look alike from client to client. Be sure to accommodate each client’s needs, goals, capabilities, and preferences.
Fitness plans and training sessions will also change over time for a given client, so it’s important, as the personal trainer, to continually revisit and adjust them as your client moves along their fitness journey. As you move along in your career, you will similarly adjust your rates accordingly.
