Blog
Tribal Thinking: How Many Fitness Fans Is Enough?
A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. -Lao Tzu
Imperfect: ONE Mindset Change That Will Create a Fitness Business Success
“Imperfection is relatable.” Perfection is most often immortalized, as being the ideal state in which a thing should exist. However, any seasoned and successful fitness entrepreneur would have to disagree
How to Create a Facebook Ad Campaign for Your Fitness Business in 7 Easy Steps
Facebook has made it easier than ever to connect with your ideal fitness clients by creating a targeted Facebook ad campaign. Unlike more impersonal pay-per-click advertising, Facebook ads are designed
3 Reasons Why Your Fitness Training Success Depends On Your Identity
“The two most important days in your life are the day you are born and the day you find out why.” —Mark Twain Are you a successful fitness trainer? Or
Marketable: How Becoming an LLC Could Give Your Fitness Business a Boost
In recent years, it’s become more and more common to see business cards with a “Blah-Blah Fitness LLC” on the front. And quite frankly, it really does seem like the

4 Reasons Why You Should Run Your Fitness Business On Web-Based Apps
Friends, these are exciting times. There has never been an era in recorded history that a global marketplace has been so ripe for innovation and advancement. Here’s why I believe
How to Use Video Marketing to Find New Fitness Clients
The New Video Marketing Landscape: What you need to know to grow your business and get more clients Video marketing has long been touted as one of the most
Learning From the Best: Why All Fitness Trainers Should Have a Mentor
From NESTA CEO, Dr. NESTA: From my own decades of experience as a fitness entrepreneur, I can truthfully say that the business gets challenging from time to time. Even if
Should Fitness Trainers Be Using Pinterest?
When it comes to using social media, it’s often easy to feel like we have to be present on every single network that might hold the slightest promise of a
5 Reasons Why Creative Fitness Trainers Are More Successful Than Hard Working Ones
In recent posts, I’ve done a good bit of talking about productivity, focus, and strengthening your resolve for when we hit a few bumps along the way. I’ve also talked
Fitness-Tech: 7 Amazing Apps That Are Ideal For Personal Trainers
My fellow fitness coaches and personal trainers… Do we not live in some of the most interesting and exciting times? Honestly, in what era of human history have we ever
5 Signs That It’s Time to Raise Your Fitness Training Rates
Applying the ‘Walmart school of thought’ when it comes to pricing usually works great… For Walmart, that is. They can slash their prices, because that’s how their corporation was built