5 Ways a Lead Magnet Will Grow Your Fitness Client Prospect/Client Email List Fast
The size and responsiveness of your email list is a great indicator of the health of your business.
But don’t worry if your list is small and hardly anyone is opening your emails. One of the fastest, most effective ways to increase engagement and get more subscribers is by adding a lead magnet to your email opt in form.
A lead magnet, also known as a “free gift,” is a valuable giveaway you offer in exchange for someone’s email address.
A lead magnet can come in any form. It might be a worksheet, infographic, video, eBook, or whitepaper. Some people even give away full length books and courses because they realize the value of having someone’s personal email address!
Unless you are already firmly established within your target market (as in, everyone knows, likes, and trusts you and your brand already), you need a lead magnet in order to capture emails.
People are more skittish than ever about privacy, SPAM, and getting bombarded with marketing content.
Your job is to earn their trust by offering high quality content for connecting with you and indicating their interest in your brand.
Here are 5 ways to create an effective lead magnet that will grow your list fast:
- Know your audience
Your lead magnet must (must!) be relevant to your target market.
If you’re targeting 40-something single moms who want to get into shape, a lead magnet about surfing might not resonate.
The content offered in your lead magnet must speak to your target market directly, and solve a pressing problem they’re having right now.
Some lead magnet ideas for the above-mentioned demographic could be:
- 5 quick and healthy meal recipes for school nights [INFOGRAPHIC]
- Top 3 30-minute workouts for busy moms [VIDEO SERIES]
- Case Study: How 7 Single Moms Finally Shed Their Baby Weight [WHITEPAPER]
- Provide high value
Just because you’re giving something away for free doesn’t mean you can skimp on quality.
For most visitors to your website, your lead magnet is their first indication of who you are and how you can help them.
If they download your lead magnet and are disappointed in the material, do you really think they’ll hire you as their coach, trainer, or consultant?
Think of your lead magnet as a slice of pie. If you want people to buy the entire pie, that once slice had better be mind-blowing!
Also, if your free content is this amazing, the customer automatically assumes your paid services/products will be even better!
- Create instant gratification
When someone signs up for your email list, they need access to your lead magnet right away.
Reward their interest by instantly delivering the free gift via email.
Sending them a download link via email trains them to open emails from you, and will increase your open rates in the future.
- Keep your promises
Make sure your email opt-in form, lead magnet, and email program are set up to deliver on the promises you’ve made on your website.
If your lead magnet is a quiz, keep in mind that the person giving you their email address wants to take the quiz now – that’s why they opted in!
If they have to wait a day to gain access, chances are they’ll lose interest, move on to another site, or forget you altogether.
Remember, we live in a world of “shiny object syndrome,” and if you snooze, you lose!
- Include a Call To Action
Your lead magnet is not the end of a transaction – it’s the beginning of a conversation!
Once you’ve delivered great, relevant content to your new subscriber, it’s crucial to keep the conversation going.
Create a Call To Action (CTA) within the lead magnet itself, giving the subscriber instructions on what to do next. Your CTA might include something like booking an appointment with you, reading a relevant blog post, or sharing your site with a friend.
Whatever you do, don’t leave them hanging with nothing to do!
The time just after someone has subscribed to your email list is precious and needs to be taken advantage of.
- Get subscribers excited about your lead magnet with compelling copy on your website and in your emails.
- Reward them for subscribing with a high-value, relevant lead magnet that solves their biggest problem
- Follow up by including a CTA in the lead magnet itself, and by following up with an email autoresponder series
For more tips on creating the perfect lead magnet and growing your business online, download your FREE Entrepreneur Jump Start Kit by clicking here now: http://johnspencerellis.com.
PS – See how our lead magnet works. Opt-in at the bottom of this page as grab all of your FREE GIFTS including some extra new surprises just added on the inside!