Social media marketing is an essential part of any business. If you’re a personal trainer, this is no exception. Many personal trainers think of themselves as brands or small business owners and actively promote themselves as such to attract potential customers online. Being able to create various types of content surrounding your career as a personal trainer is another great way to generate additional income.
First, consider what social platforms you’re most comfortable with. Instagram, YouTube, and TikTok make the most sense for personal trainers as these social media channels are the most conducive to visual and multi-media content—perfect for you to showcase your skills, regimen, and personality.
As you build your social media presence, make sure to stay consistent across your social media accounts.
- Use the same username and profile picture for each account.
- Don’t be afraid to reuse content across your accounts and optimize accordingly to fit each platform. (Ex: Editing long YouTuber videos into shorter, tighter clips for Instagram reels.)
- Establish a routine for posting content.
Second, find and observe other popular and niche fitness content creators for inspiration, taking note of different trends, challenges, and content formats that seem to reach and impact audiences online. What are other fitness YouTubers posting? What kind of fitness content are TikTok users responding to? Brainstorm how you can make existing content strategies your own and enhance what already works. Doing so will lay down the framework of your digital marketing strategy or marketing plan.
How to Promote Your Personal Training Business
Using social media for business growth is not only common, but expected nowadays as social media has become a crucial marketing tool that reaches thousands of people.
Create an Instagram business account so that you have access to more detailed analytics that will give you an idea of how your content is performing. Research TikTok marketing strategies like what are the best times to post and what hashtags are best to include. If you have the budget, you can also look into paid advertising options and see how you can reach more people with sponsored content.
As you clearly define and grow your audience, the most valuable outcome to come out of your social media marketing won’t just be an increased clientele base, but also user-generated content, or original content your followers or other users create, inspired by you and your brand. This brings more people to your page at no extra cost to you.
On top of this, you can use your social media as an extension to your customer service. Allow people to engage with you and your content to build a relationship with your audience. Responding to comments, for example, lets people know you are approachable and appreciative.
To organize and schedule out your content, we recommend relying on a content calendar. You can create one yourself using a spreadsheet or use a variety of free or paid tools that can post content on your social media accounts for you. Doing so will ensure your consistency, which is integral to maintaining a solid social media presence, especially when you are just starting out.
Remember, being authentic and creative is key. Do what feels most natural to you and notice what your followers respond to. Little by little, your audience will find you and grow along with your career as a personal trainer.
