Time to Optimize for The Global Mobile-Digital-Marketing Megatrend!
As an online fitness expert or certified wellness coach, you’ve probably been hearing a lot over the past year about the massive global user-migration that’s taking place from desktop PCs to Mobile devices.
Well, it’s not just an interesting yet distant piece of tech news anymore!
A Mass Migration to Mobile – The Latest Studies and Stats:
A new study done by the Internet-monitoring masters at SatCounter shows that mobile is now actually winning the internet usage tug-of-war between desktop and mobile (+ tablet) use at 51.2 percent compared to PC use at just 48.7 percent.
In the vast emerging global markets such as India, mobile + tablet use is at a mind extraordinary 75 percent rate of use compared to desktop PCs!
Just this past May, Google really set up the burning platform for mobile optimization when it reported that a higher number of Google searches are now taking place on Mobile than on desktop computers as well.
So what exactly is “mobile optimization and how do you do it right?
Mobile optimization is all about making sure your business website, blog, landing pages, social media, and blog content are all super-mobile-friendly.
That means they’re designed to make access and navigation super-fast and easy on any major kind of mobile device.
High frequency, high-quality business blogging, for example, is arguably the single most powerful organic SEO and content marketing strategy still available to the average person.
When it comes to the actual blogging platform use or the high-value website design service you use to custom-design your site, you need to start using the instant-adaptation mobile optimization they tools like those offered by WordPress.
These tools instantly re-format your pages and content to fit the size and type of mobile screen their being viewed on.
Blogger.com enthusiasts need to take advantage of the many rich mobile blog design templates offered by Google.
When it comes to phenomenal web design for mobile, it’s all about minimizing or eliminating drop down menus to make site navigation. You also want to keep fonts small (i.e. 11-12 font size), so they fit nicely on the typical mobile screen.
Your ultimate goal here is to make the mobile browsing experience “frictionless” for those visiting your site:
“Be clear that consumer behavior is different in mobile, so everything is about UX and design – fewer clicks, prioritized search, short description, click to buy, etc. The more frictionless the experience (payments, confirmations, refill, and so on), the more conversions.”
- Salvador Carrillo, CEO of Mobile Dreams Factory (Quote Source searchenginewatch.com)
Mobile friendly content optimization, on the other hand, is all about keeping the most critical text, image and video elements towards the center of the screen.
And of course, when it comes to mobile content, high-quality visuals are king and amazing video is supreme emperor!
What about SEO for mobile? Absolutely critical!
When it comes to SEO for Mobile, you have to make sure that dozens of critical SEO factors are implemented on your website. Otherwise, you won’t be able to effectively out-rank the thousands and thousands of competing pages.
When it comes to great SEO, there’s a huge time investment required, and you really need to know the critical SEO fundamentals.
Not only that but when it comes to optimizing for mobile, you also need to do the kind of unique SEO that’s designed to harness the massive opportunity being created right now by “the proximity based mobile marketing craze.”
Put simply, a massive chunk of that huge and rapidly growing perfect digital marketing storm of mobile search volume is actually coming from people looking to learn about and buy the products and services they need right now and right in their own immediate locations.
Also, Google is now ranking sites higher when they’re properly SEO and design optimized for a truly great mobile customer experience.
Google actually gives sites that are well optimized for mobile a unique ranking label called “mobile friendly” so your visitors know they can expect a truly seamless mobile user experience.
It’s highly recommended that you make earning Google’s mobile-friendly ranking label your top priority for 2017.
- Optimizing Email Content for Mobile is Essential
When it comes to the mobile migration megatrend, optimizing your content and web properties is not your only goal.
A rapidly increasing number of your ideal paying customers (those who are looking to buy your fitness or life coaching products and service right now, but who have not been able to find you yet online) are also checking their emails on their mobile devices: we’re talking people of all ages.
And 42% of those daily mobile email checkers will instantly delete an email if it’s not optimized to be easily viewed on their smaller devices.
Why is email marketing so very, critical to your digital marketing success in 2017?
According to recent research by Econsutancy and Adesta 73 percent of digital marketers are now saying that ROI from email marketing has become “excellent” or “good.”
This represents a jump of 66 percent compared to what they were saying in 2015!
More specifically Businesses who invest a minimum of 20% of their total marketing budgets in email marketing are 8x more likely to see 50 percent jump in sales!
And this enormous upward trend in Email ROI is only expected to grow through 2017!
Email is the commerce communication channel of choice of millennials!
Another significant email marketing trend right now is that people are instantly deleting the mobile-unfriendly emails their getting. And that can your email marketing effectiveness.
Not only that, but it turns out that 58 percent of millennials actually prefer communicating with brands via email.
In fact, BizReport recently cited research that says 73% of 19 through 34-year-olds prefer email communication with the business they interact with.
Email Personalization is Now a MUST-DO
So what’s one of the most powerful and rapidly growing trends in email marketing in general right now?
Answer: Email personalization.
Let me ask you: have received any short, to the point emails recently that addressed you by your first name, then used an easy to read conversational tone to ask you to click through to a product or service that would create real world value in your personal or business life?
Didn’t it seem somehow subtly comforting and familiar to be addressed by your first name, sort of like when you receive an email from a trusted co-worker or even a good friend?
Well, that’s what email personalization is all about!
Yes, it’s true: many big businesses now use number crunching supercomputers and statistics-based and even “cognitive” big data strategies for identifying stuff like: “real-time, cross-channel behavior triggers” (whatever that means) to shape their personalization strategy.
But you need to know: there are some pretty simple personalization tactics you can start using, – tactics that incredibly powerful when it comes increasing open rates and your email marketing ROI!
“When we look at the results of something really simple, something really novice such as just putting someone’s name in the subject line,” he explains, “across all industries we see a 29.3 percent increase in unique open rates.”
- “Stewart Rogers, director of marketing technology at VentureBeat.”
Unleashed the Synergy of Mobile Optimization with Video Marketing and Personalization!
Can you imagine sending out an email to thousands of your ideal customers and getting an open rate and positive response from every single email recipient?
Well, revolutionary advanced video personalization in digital marketing and customer experience design have actually been shown recently to increase engagement levels up to 100%!
Total video personalization means total engagement!
That said, this high-level technology integrates mass personalized data harvesting from sources like social media accounts and uses predictive analytics to figure out and then send an entirely customized video experience based on almost exactly what each individual customer wants or needs in real time.
But check out what can happen when you combine highly effective email marketing with some pretty simple but creative personalized video ideas:
- A company called Infuitive saw an 8x (that’s 800%!) boost in their click-through rates when they video personalized an email based event invite.
- When Reltio decided to place each email recipient’s name on mug, open rates were increased 1000 percent!
- When the University of Waterloo unleashed video personalization in emails to prospective students, they experienced 10X outperformance levels compared to school recruitment outreach as usual!
- Super-Automate Your Content Marketing
A recent study by the Berdeen Group discovered that businesses who use lots of automation to do their content and social media marketing are getting a massive 53% greater conversion rate compared to companies who don’t use automation.
One of the most powerful content marketing automation strategies is to automate your social media sharing.
That means using apps like Hootsuite or even the new and totally free automated content sharing tools being offered on platforms like Twitter, to pre-schedule your posts throughout the day.
And if you have people following you on social media from many different time zones, it’s also an excellent idea to pre-schedule automated social media shares to be posted throughout the night as well.
So how does automation create such a huge spike in new sales and new customer acquisition?
It’s simple. Say you post the high-quality content you’ve been curating and creating to your top 3 social media platforms every 30 minutes 24 hours per day. That’s 48 shares per day.
By pre-scheduling your content sharing, you’re able to socially share a whopping 144 times per day!
Can you imagine trying to do that much social sharing manually 24/7? Can you imagine trying to get your content out to your international followers throughout the night?
But make no mistake! High-frequency social posting is not recommended if you’re using poor quality content. It’s also a dangerous idea to just automate one-way marketing messages.
Only automate “Ridiculously Good” content!
Unless you’re a major celebrity author or industry thought leader, High-frequency social media posting will only be useful if you consistently share amazing, high-value content.
Don’t be social media billboard for your own brand.
You want to be sharing high-value content from your top 10 list of social influencers (as part of your influencer marketing strategy), 70% – 80% of the time.
That means sharing your own content, on average, at a rate of 2 or 3 posts for every influencer post you share.
On Twitter, for example, some of the most effective content marketers are Tweeting automated high-value content every 15 minutes or more at pivotal times of the day. And they’re seeing significant objective engagement measures as a result!
That’s why it’s critical to actually monitor your social media analytics, to determine the ideal number of social shares per hour and the best times of the day increase or decrease your social sharing frequency.
What every you do: Don’t abandon your real-time social engagement best practices!
Even if you do decide to adopt the content automation best practice, it’s still critical that you practice active and even pre-emptive social engagement with your followers. And that means doing things like:
- Great First Impression Management: Warmly welcoming new high-value social media followers to your accounts in real time.
Take a moment to scan their social media feed. Then share, like or favorite their best piece of content.
If they’re an influencer in your niche, actually take time and do some deep-engagement with them. Click through to their freshest blog or video post. Consume the and take a few moments to process their message.
Then leave a great comment on their blog post and in your social media reply. In both cases, thank them and share your thoughts and feelings about the posts. Thought-provoking questions rather than just blog and social media comments can help add real value and build connection and interaction as well.
- Thank people in real-time or as close to it as possible, whenever they share, like, favorite or comment on your posts. Take a few moments to reciprocate by scanning their feed to find high-quality content to share, like and comment on. This will help build and positively reinforce their emotional and psychological connections to your brand.
- The 2 Master Keys to Overcome The Ad Blocker Technology Crisis
Well-crafted online ads were once an incredible source of revenue and new customer acquisition. But with the advent of the ad blocker technology crisis, this strategy is becoming more and more limited.
According to a major article recently published on Forbes.com, Hype-cyle forecasting giant Gartner defines Ad Blocker Technology as:
“… the use of software to remove or filter the delivery of content identified as advertising from material published on the internet.”
Gartner is also reporting a skyrocketing internet-wide adoption rate for this kind of Internet blocking technology.
Back in 2015 PageFair and Adobe estimated that lost revenue resulting from ad blocking jumped from 5.8 billion during 2014 to 20.3 billion now in 2016. And this trend only seems to be getting worse!
So, is it still possible to make money with online ads?
Actually yes. There are 2 important strategies you can still use to make money with online ads without being an online advertising expert.
These 2 strategies can also help you build your social media following, which is essential now that organic social reach is dwindling, while at the same time increasing targeted traffic to your blog or landing page.
For example, one of the few paid-ad safe-havens still left is Facebook. That’s because they’re vigorously, and, to this point, successfully fighting off the ad blocking software companies.
Design and run high-performing Facebook ads.
In fact learning to build and run results-driven Facebook ads campaigns is one the core strategies in our revolutionary new Certified Online Coach training program.
The Certified Online Coach Program is a cutting edge credential that teaches you how to implement 4 core online business development and digital marketing best practices from scratch.
These include – everything from:
- creating in-demand video based training programs (so you don’t have to spend 100 of hours per month training and coaching the same content over and over again with each new client) to:
- Designing testing and implementing high-performance Facebook advertising and hiring commission-only sales people to actually signup the new fitness and wellness coaching clients you get from your ads!
The second key to overcoming the ad blocking crisis is the strategic use of promoted content.
As you probably know organic reach on social media is slowly being replaced by pay-to-play or promoted content.
It’s becoming increasingly challenging to get even your most extraordinary piece fresh content organically amplified to the main social media feeds for your keywords.
This can be true even if you’re getting strong social signals from your own followers.
The main feeds of the top social media sites basically work like search engines that let users search for and find content based on #keyword searches.
Promoted content, allows you to pay to have that same piece of ridiculously good content you just created, posted to the top of the main feed on your preferred social media platform.
Most promoted content options allow you to select the keywords you want to harness, as well as the geographic locations and even the demographics of the folks you want to see your post.
So now you have a deeper understanding and some very practical high-value tips for getting great results from your digital marketing efforts well into 2017 and beyond.
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