RUNNING A CHARITY TRAINING BOOT CAMP
Before I go into the “How To” of running a charity training boot camp event, and being a catalyst for change, a beacon in the community, not to mention growing your business from more exposure and leads, let me speak on why we’re really doing this:
We are all in an industry where we help create change on a daily basis. We can have an effect on a person that goes far beyond changing his or her physical appearance, as it also changes his or her mental and emotional well-being.
Every day we are touching and changing a lot of lives and that is amazing! You should be proud of that and happy to be in an industry where we have that impact and that opportunity.
What if you could do more?
How can you make a bigger impact on your community and the world?
Be audacious and think BIGGER. The beginning of that audacious thinking can be starting charity boot camps.
Charity boot camps are an incredible way to provide a ton of value to your members, their friends, and family, while at the same time reaching out and helping the community and others in need.
You can think of it as creating an incredible experience and adding a ton of value to people’s lives, in exchange for their help with a cause that is bigger than either you or them.
Additionally, you will expose many new people to your boot camps and training business (and show them how you and your training programs stand out), generate new leads, get media opportunities that highlight what you are doing, and be seen as a “Go-Giver.”
Bonus Tip: In addition to your awesome Charity Boot Camp, you can also retain more clients with in-house fitness ranking and testing.
The “Go-Giver” Referral Strategy
This is THE best time for your members to bring in friends.
You can run a Boot Camp for a Cause every S and there is a minimum drop-in donation of $10, of which we donate 100% to local charities and organizations, as well as other causes close to my heart and the hearts of our members. Members love this and bring friends because there is no obligation, commitment, or pitch, and they just get to experience our gym and fall in love with it because of the atmosphere, great training, and the go-giver core values (and on Saturday there is never less than 50 people, so the energy is crazy).
Everyone that is attending for the first time automatically has to sign-in and provide their name, e-mail, and phone number, and we tell them if they give us an address, we’ll also send them a free gift (this can be a water bottle, gym gift card, a copy of personal training magazine, your gym or brand apparel, supplement samples, and a thank you card for donating to a great cause).
We’ve had a lot of people provide their address, and when we send the gifts they are blown away.
There are many ways to promote your Boot Camp for a Cause event.
One of the important factors in promoting the boot camp is sending out an email about WHY you are doing the event and why it is important to you. Your members will care about what you care about.
It can be a very simple announcement. For example, you can send out an email like the following: