No matter how long you have been in business or how successful your training or coaching business is, if you stop marketing, you will very quickly see the effects of lost profits and sales. You will lose ground to your competition. In the competitive market today, you simply cannot afford to not market. In virtually […]
Preparing for a Professional Fitness Photo Shoot
As a professional personal trainer or health and wellness coach, your headshot is often the very first thing that most potential customers are going to see when they come across your information. Even if feel like you always take a bad picture, there are some simple things you can do to help optimize your photoshoot […]
Life Coach Certification Vs. Personal Trainer Certification
There are 2 very different primary certifications for trainers and coaches. Each gives the expert completely different skills sets. And, the benefit to your client is very unique to each as well.People like you who want to become a leading expert will want to learn how and why they work synergistically. Learning both will give you and your clients […]
How to Leverage Your Training Certification in Creative Ways
Being a successful personal trainer can easily be a lot more than being confined to a gym or studio. It means expanding your reach in creative and inventive ways. Here are 4 ways to leverage your certified personal trainer certification in creative, out-of-the-gym ways. Start a Fitness/Training Blog Even if you don’t have a business website, […]
Can You Combine Training and Coaching?
Do you classify yourself as a trainer or a coach? Or, are you both? Does it matter? Although there are different definitions of a “coach” and a “trainer” we have simplified it here for demonstration purposes. A trainer is someone who helps their clients reach their goals by providing scientifically-based principles and techniques to achieve a very specific […]