You’ve had both good and bad impressions of people. And, from those impressions, you formed opinions that likely lasted quite a long time. Maybe forever.
How do people perceive you and your business on a first impression?
What is their first impression?
Is it bad, good, great, excellent?
You better know and optimize it.
How do most people first learn of you? Does it represent you properly? If it’s an ad, it is old and outdated? Is the information no longer relevant?
If people walk into your office or facility, is it clean? Does it smell nice? Is it welcoming? Does it have the right “vibe”?
If you have a “front desk” of any type, are the people their welcoming, friendly, eager to help and pleasant? If not, make changes immediately.
How do others who have already become aware of your business describe it to others? That is also a first impression.
When people shake your hand for the first time, what do they think? Is your hand shake weak or overly aggressive?
Do you have a warm and welcoming smile?
Do you not smile enough?
Do you dress professionally?
Do you ask a lot about that person to show interest, or are you too focused on making a sale?
Be “interested” not just “interesting”.
Go out of your way to be memorable, but not for the wrong reasons.
Insert an image of a group of guys from the show “The Bachelor” all trying to out performance each other to win the attention of the Bachelorette on the first nice to avoid elimination.
Be memorable because you are a good person, kind, helpful, resourceful, articulate and even funny.
Be memorable because you dress sharp, but don’t look like you are trying too hard.
Be memorable and likable because you are the person who can solve problems/challenged for others.
It’s really simple when you break it down.
Now go make any needed adjustments!
Thanks for reading,