(Note: This article was provided by Zach Even-Esh, who developed Underground Strength Training) I wrote about “Strong & Useless” in my Encyclopedia of Underground Strength & Conditioning. It’s when an athlete can move big weights on the barbell but can’t do basic bodyweight exercises such as lunges, pull ups, pushups, sprints, and jumps. I always say, […]
Branding 101: The 3 Pillars of Effective Band Building For Fitness Trainers
NOTE: Helpful resources are provided at the conclusion of this article. If you’re not a seasoned marketing guru, then it can be difficult when trying to get your machine up and running -because honestly, where in the world do you begin? There are so many different kinds of marketing out there: mobile, inbound, content, […]