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Applying the ‘Walmart school of thought’ when it comes to pricing usually works great… For Walmart, that is. They can slash their prices, because that’s how their corporation was built in the first place -and they’ve got a behemoth supply chain to match their horrifyingly low 3.5% profit margins. Awesome for massive warehouse retail companies.
If you’re not a seasoned marketing guru, then it can be difficult when trying to get your machine up and running -because honestly, where in the world do you begin? Let’s Build Your Fitness Brand There are so many different kinds of marketing out there: mobile, inbound, content, blog, graphic, infographic, social media, video, print,
I began working out in the late 70’s. My goals were fairly simplistic: get bigger and stronger. So were my routines: squats, bench presses, pull-ups and barbell curls. It wasn’t uncommon to be in the gym for 2+ hours a day back then. Working out was not just the means, it was the end goal.
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