Benefits of Offering a Variety of Training and Coaching Services
The current state of the world has prompted people to pause and reassess their lifestyle. The importance of being fit and both physically and mentally healthy has never been so real and this has led to a greater interest by our client’s in all areas and components of their mental and physical wellbeing.
Our clients are paying more attention to sleep, healthy nutrition, and their wellness in an effort to strengthen their immune system and overall health, so why not take your training, knowledge, and skills to the next level and become a health coach as well? Your background in exercise and experience working with clients makes you a natural fit to become a health coach. Integrating additional specialized knowledge and certifications with your current coaching or training business will create additional revenue streams.
Pros and Cons of Being Very Niche or Specialized
The perfect client is not a person, but rather a set of traits and behaviors – a demographic or ‘niche’. There are billions of the people in the world, a percentage of them will be exactly the people you enjoy working with and are best suited to help.
Too many personal trainers operate from a mindset of scarcity; believing that there is a finite and strictly limited number of clients available and that they must take whatever they can get. They can’t try and attract the perfect client, because they think being too specific will turn off many potential clients. In reality, there is enough of a market to make a great living working only with the ideal people that you want to help.
When you choose to stay specialized, you get really good at helping that specific niche. All of your clients have the same problems, goals, and values. You become a true expert and build a reputation for excellence, which allows you the opportunity to charge more, because you offer the exact solution your clients are looking for.
Because all of your clients are similar and you have a great reputation it’s much easier to network with other professionals and build referral networks and complimentary coaching or training services. Marketing is a whole lot easier and cheaper because you are talking to a very specific person and sales are easy because the client recognizes you as the solution to their very specific problem.
Life is less stressful, because you are dealing with people who you get on with, who value your service and respect you as an expert. You can systemize your business because everyone is doing similar things, freeing up energy for dedicating to clients, and time for yourself.
Over time you will realize your entire list of “best clients” share a lot of similarities. Sometimes what you find will surprise you! These will be the type of clients you begin to focus on. Start aiming your marketing efforts, products, and services towards this specific group of people. On the surface it can be hard to understand how limiting yourself to a certain demographic, can actually open the business up for better results.
Sometimes it can be harder to get clients when you don’t focus on what you do best. If you can become the foremost expert in one area, you will have clients for life. If you can’t be selective right away because you need to make a certain amount of money, do what you gotta do. We have all been there. Work with everyone, in the beginning, the experience will be good.
Helping Your Clients with a Variety of Needs
Do you classify yourself as a trainer or a coach? Or, are you both? Does it matter? Although there are different definitions of a “coach” and a “trainer” we have simplified it here for demonstration purposes.
A coach is someone who supports their client’s efforts and goals through questioning, motivational interviewing, resources, and compassion. There are many variables of these strategies based on the client and the type of coaching being provided.
A trainer is someone who helps their clients reach their goals by providing scientifically-based principles and techniques to achieve a very specific outcome. Although there is also inquiry and “support” as there is in coaching, the main focus is on the application of specific principles and methodologies to achieve the life, health, business or sports goal.
Why will you want to master both skills? In short, one is just not enough.
Providing Better Service for Current Clients
If you are currently training clients with specific conditions such as fibromyalgia, arthritis, Crohn’s disease, diabetes, high blood pressure, asthma or a heart condition, new certification courses and CEU’s are a wonderful opportunity for you to increase your knowledge.
We have seen many health and wellness coaches have great success with their clients, and they want to help them further by designing a fitness program for them. However, they don’t yet have the skills to do so effectively. They would need to become a Certified Personal Fitness Trainer to gain the skills needed to match their expertise in health and wellness coaching.
If you are a health and wellness coach, imagine a personal trainer trying to do your job without your skills. It just doesn’t work well. Think about how complementary and helpful it would be to have both types of skills and credentials.
If you offer Speed, Agility and Quickness Training, you know that mental toughness and focus is critical to your athlete’s success. But, what are you doing to help them?
Do you really understand the various motivational strategies? Do you know how to reduce distraction? Do you have a grasp of the mind’s role in injury recovery? You would understand all this, and much more, as a Certified Sports Psychology Coach. And, you would also be far more appealing to new clients as well.
If you are a yoga instructor, you know how it integrates perfectly with stress management and mind-body fitness. Yet, do you know how to integrate a well-designed mind-body approach to health and fitness with aspects of stress management?
There is much more to it than you may first think. When integrating your skills, knowledge, and certifications properly, your whole career takes a huge step forward.
Expanding Your Network and Clientele
When you earn certifications and CEU’s for special populations and conditions, you now have a way to expand your client base. For example, offer services to support groups for people with chronic pain or diabetes. You can also use your new knowledge to bring care to clients in nursing or retirement homes by teaching chair exercise classes or small group training sessions.
Your new clients trust in your skills and when they see your desire to work with their special conditions, you have opened up a larger client pool for your business.
Starting an Online Personal Training Business
If you had to switch your business from in-person to online on the fly, your clients will expect that there will be some challenges and honestly, if you have a good relationship with them they will be able to go with the flow. As long as they feel you are doing everything you can do to deliver value, they’ll stick with you.
Check out this list of fitness careers that let you follow your dreams which includes what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
Is your re-certification coming up? Learn more about earning your CEU credits. You can find the full list of CEU courses here.
If you are ready to start your online personal training or coaching business, don’t forget to learn more about our online coaching course.
Remember, NESTA and Spencer Institute coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites!
That’s it for now. Take action!