You may have already completed your NESTA Personal Fitness Trainer Certification. Or, maybe you haven’t started yet, but you are already thinking about what you will name your personal training business. One thing is certain, naming your business is important. Your business brand is not your name, yet, your name contributes, at least in part, to your overall brand messaging and perhaps concept as well.
In real simple terms, if you offer more of a wellness approach, you will likely want the word wellness in the name. If you are more sports and performance-oriented, you will want one or both of those words in the name. Or perhaps a synonym.
If you incorporate a lot of nutrition with your personal training, you may want to consider a name that discusses nutrition, food, or diet as well.
If your fitness business is focused on body makeovers or transformations, it’s probably a very good idea to include that in your business name.
Creating a business name for your personal training business can be an important step in establishing your brand identity and attracting potential clients. Here are some tips to help you come up with a great name:
- Keep your fitness business name simple and easy to remember: Your business name should be short, simple, and easy to remember. This will help people recall your business name when they need your services. Also, sometimes strange spellings make it difficult for people to key in your web address and I could even slow search results.
- Highlight your niche: Consider including words that highlight your niche or specialty. Show you are a specialist. For example, if you specialize in weight loss, you could use words like “fit,” “trim,” “lean”, or “slim” in your business name.
- Use your own name: This is termed “personal branding”. You could also use your own name in the business name to establish a personal connection with your clients. This has a benefit and a drawback. The benefit is that you become the brand. And this is good for many reasons because it becomes highly personalized and you, yourself, become well-known as opposed to the company. However, if you want to later sell the business, far fewer people would want to buy a business that is based on a personal brand.
- Get creative: Work to come up with a name that is creative and unique, and that stands out from other personal training businesses. But, don’t make it so challenging or unique that it stops making sense and becomes irrelevant.
- Check availability: Another thing you will need to consider is if the URL, also known as the domain name, is available. Is the .com of your desired name available? Of course, you have options. You can go with another domain extension, but none of them will be as good. Unfortunately, that’s just the way it works. It doesn’t mean it won’t work; it just means it’s less than optimal. You don’t always need an exact match, but it sure is nice. And, are the social media handles available? Can you still find one(s) that make sense and are congruent enough for brand consistency?
Make sure you take a moment to read these additional free resources about branding, advertising, marketing, and client acquisition for your personal training business. Everything matters.
What personal trainers and fitness pros need to know about branding.
How to get more personal training clients
Fitness marketing old-school basics that still work
Fitness business success formula
LinkedIn branding strategies for personal trainers
101 ways to attract new personal training clients