The sales process is something that many trainers struggle with at some point. It can be tough to get enough clients and generate a steady income, especially in the beginning.
So we’ve outlined the sales steps that will help you grow your business.
If you haven’t yet, be sure to check out the Personal Fitness Trainer certification. You can learn about the NESTA System of Personal Training Success, Exercise Physiology, Functional Anatomy & Kinesiology, Muscular Anatomy, Biomechanics, Flexibility, Special Populations, and more.
Transform your Mindset
Sales do not need to be daunting, especially when you have a blueprint to follow. Ditch the sleazy car man stigma and lack of confidence. You got this!
Identify Your Ideal Client
It’s much easier to see to people who are ideally suited to the fitness, nutrition, or coaching program you have created and are offering.
Set Persuasive Pricing
Smart pricing is crucial to your successful selling. If you get this wrong you may have a long uphill battle. When you price your program and service properly the entire sales process will easier and smoother.
Start by Establishing a Small Client Base
Starting with a smaller client base will give you the opportunity to test your processes and gain some real-world training experience before you start to scale larger.
You can start by tapping into your existing network and social media. When you have established a great rapport with your first few clients, you can ask them for referrals.
Learn how to Confidently Approach People
Striking up a conversation with strangers can be daunting, but it is a really effective way of generating new interest and bringing in new clients especially if you are based in a gym or studio.
Create Effective Testimonials
Did you know that 20-50% of all purchasing decisions are driven by testimonials and word of mouth? If you have not created persuasive testimonials you are likely missing out of revenue.
Closing the Sale
Make sure that you have a set process for addressing and closing sales inquiries. MAke sure that you are following up with all potential leads and giving your business the best chance for immense success.
That’s it for now.
NESTA | Spencer Institute
PS: Remember, you can choose from a long list of highly rewarding career options, and we help you choose which is best for you. So get started on your exciting career journey and enroll NOW!