Networking strategies for personal trainers and wellness coaches
As a training or coaching entrepreneur, you already know where your bread is buttered. It’s the clients, the follower and the community. Without clients, your business cannot thrive, much less survive.
Networking is a deliberate effort to nurture important and mutually beneficial relationships. Successful training and coaching businesses are built by people who are well known and trusted by their clients and networks. Your network (who you know) can attract clients that would not have come to you otherwise.
Continue to Learn and Stay Informed
Stay informed on current trends by talking with other personal trainers, nutritionists, and group exercise instructors. This builds a support system and creates relationships with people who have similar interests. They might have read the recent exercise fad or may have tried a new type of exercise class. Simple communication provides information.
Build Your Client Base
Some trainers may have full schedules, personality conflicts or other reasons for referring clients to other trainers. By staying connected to trainers, you might add clients.
Exercise instructors may have students wanting one-on-one-attention. If an instructor has a connection to you, you might be the one he or she refers.
Attend Community Events
Attend health and fitness expos, conventions and exercise events in your community. You will likely learn something, meet new people and start a network connection.
Consider setting up a booth at an expo to promote your training business. Keep business cards on hand. Make your booth stand out with music, videos, healthy snacks and a banner.
Follow Exercise Enthusiasts and Influencers on Social Media
You’ll keep up on the fitness biz, refresh your own knowledge and see what works in the industry. Create your own social media accounts and grow your followers through posts. Give a shout-out to others to build rapport.
Getting Started
Check out what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
There is always something exciting about earning a new training or coaching certification and applying that new knowledge of how you train your clients. This also helps you hit the reset button.
NESTA and Spencer Institute coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.
Take action!
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