With the barrier of entry to online personal training and coaching so low, a great way to set yourself apart is through education.
There are tons of resources for continuing your education. You can attend online courses, seminars, and earn new certifications. These will not only open you up to new ideas, but they will also serve as excellent marketing tools.
Networking and Marketing
Networking is a huge way to get online personal training clients. Social media is the best place to start.
More than likely you have friends who want to get fit and healthy and if they aren’t up for it right now they probably know people who are.
Word of mouth holds more weight with potential clients than just advertising.
Sell Your Personality
People want to know you are approachable and that you can relate to whatever journey they are going through.
They want someone who can not only guide them but also motivate them and be there for them if they need any type of help.
You want to come across as highly motivated, energetic and passionate about what you are doing.
Stand Out from the Crowd
You will want clients to know that you offer personalized plans just for them.
Making your client feel special is a great reason for them to choose you over the competition.
Clients want to know you care about them and that they are not just a number.
They want to know you will be there for them and adjust their plan as they get better and reach their goals or if something isn’t working you will change the routine for them.
Offer Discounts and Run Promotions
A great way to encourage people to choose you when looking online for personal training is to offer discounts and run promotions.
A lot of people want to take the leap and hire a personal trainer online but they are unsure of paying a lot of money upfront for something that could potentially not be for them.
Ask For Referrals
A lot of people get intimidated by asking for referrals but your clients are with you for a reason, so they will not mind you asking them for potential clients.
If they do know someone they will help and if not you have put the thought in their mind for maybe another time.
A great way to approach this conversation is to compliment your current client on what a great job they have been doing and then open the discussion to how you want to ask existing clients for referrals first since you have some openings in your schedule.
At NESTA, we provide the quality education and support you need, so you can earn your training, coaching, or specialist certification with confidence.
Check out what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
NESTA coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.