Pay attention, over time you will realize your entire list of “best clients” share a lot of similarities. Sometimes what you find will surprise you! These will be the type of clients you begin to focus on. Start aiming your marketing efforts, products, and services towards this specific group of people. On the surface it can be hard to understand how limiting yourself to a certain demographic, can actually open the business up for better results.
It’s harder to get clients when you don’t focus on what you do best. Become the foremost expert in one area and you will have clients for life. If you can’t be selective right away because you need to make a certain amount of money, do what you gotta do. We have all been there. Work with everyone, in the beginning, the experience will be good. Just aim to nitch down as your career progresses.
Try to make the Online Experience as Personal as Possible
Offer Skype consultations, phone calls, Facebook support groups, and any other type of communication that will benefit your clients. Do you give everyone a custom program? Do you make sure the plan fits each client’s specific goals? If you want to be successful, you can’t just offer the same service as everyone else. This goes for any business, not just online coaching. You need to have something that makes you different.
As a trainer and coach, you are in the business of “results.” Your clients are not going to care how amazing your programming is if it doesn’t provide the results they are looking for. Remember, the best program on paper is not always the best program in practice. Build a relationship and connect with clients on a deeper level. Get to know them, really dig into each client and try to find out what they really want and deliver that.
Be your Clients’ “One Stop Shop”
A great way to set yourself apart in the crowded field is to not only offer training but offer nutrition coaching as well. We all know and have clients who kick ass in the gym all week but still can’t make results because their nutrition habits are terrible. Training and nutrition go hand in hand. It doesn’t matter what area of training you specialize in, nutrition will play a huge role in your client’s success. This means you need to educate and certify yourself. Just as the science of training keeps advancing, so does nutrition.
Be a “Professional” Trainer
People who are unfamiliar with what it takes to actually run a successful online business will often say things like, it must be nice to be your own boss and work whenever you want.” To an extent that is true. With an online business, you don’t have a boss telling you when you have to start work. However, in order to be successful, you must hold yourself to a higher “World-Class” standard. If you want to be successful as an online coach you need to treat it with respect. This business is not for everyone. If you are not self-motivated, you won’t make it. If you need someone telling you what to do and when to do it, you won’t make it. If you have an amateur mindset, you won’t make it.
Never Stop Learning
With the barrier of entry to online personal training and coaching so low, a great way to set yourself apart is through education. As an online trainer/coach, you need to wear many hats. You need to be proficient in psychology, sales, marketing, and personal development.
There are tons of resources for continuing your education. You don’t have to go to college to learn anatomy, physiology, kinesiology, biomechanics, or programming. You can attend online courses, seminars, and earn new certifications. These will not only open you up to new ideas, but they will also serve as excellent marketing tools.
Start your online personal training business now! Learn about the NESTA System of Personal Training Success, Exercise Physiology, Functional Anatomy & Kinesiology, Muscular Anatomy, Biomechanics, Flexibility, Special Populations, and more. This is your most affordable and fastest way to become a highly qualified personal trainer.
PS: If you are ready to start your online business, you will really enjoy this very comprehensive training course called “Online Expert Empire.”