How To Make Your Client Feel Valued
Businesses are about more than just sales numbers and staying afloat. They come down to people and making an impact on your customers, clients, partners, and audience. In the end making your client feel valued, not only positively impacts their experience, but also will make them keep coming back for more. These relationships build strong businesses and create growth. But what steps can you directly take to make your client feel valued?
It goes without saying that when dealing with clients, you should portray your business in the best possible light. You want people to relate your business to an enjoyable experience. So be sure to be friendly and do all the little things. Smile, ask about their day and say thank you at the end of a transaction. With the stress of the day-to-day it’s easy to forget to treat your clients like they are people, but in the end staying friendly helps you create a welcoming environment for them to keep coming back.
If you are late to meetings or for delivering something you owe your client, this shows a lack of respect. For every meeting or every assignment or product delivery – no matter what it is – make sure you meet deadlines. If you can show up or deliver early, that’s even better! This shows the client that you take your time with them seriously and they are a priority, rather than a last-minute task you are throwing together.
Present Your Best Work
While it’s easy to rank clients in order of your favorites or make one task more important for the next – by not putting your best into any client shows you do not value them. By not putting your all into a client, they will search for other businesses that take better care of them. Presenting your best work, convinces your client that they matter the most and your clients should feel like they are important – because they are. Without your clients, your business wouldn’t be running. So be sure to bring your “A Game” to each task. This will also push you to personally always improve your work and will benefit your business as you take it to the next level.
Listen To What They Want
Really really listen when your client is telling you what they are looking for. Don’t let any information slip through the cracks and don’t be afraid to ask questions. Once you truly understand what they are looking for – that’s when you move forward. By haphazardly listening it’s easy to present work that isn’t exactly fit for the particular client. And who wants that? Make your client feel valued, by really listening and show engagement through questions. These methods will lead to a great relationship of respect and outstanding work.
Listen To Feedback
Ask for feedback! Use this as a way of trying to understand how you are doing with your clients. If there is something your client wants to see change, address their desires and alter your approach to them. Also, one client’s feedback could also possibly apply to another. So, by being open to feedback you increase your client management skills through learning what your customers want and how to improve. By showing you want to tweak your product and business for their benefit, clients feel valued and will take advantage of the opportunity to be really heard. But be sure to follow through with action if you ask for feedback to show you are always looking out for everyone.
If you have a recurring customer or maybe a new client, don’t be afraid to offer deals. Use these situations as opportunities to really show your gratitude to your clients. Creating special offers will retain clients and portray you are continuously trying to operate your business for their own good.
Clients feel valued if they feel like they aren’t just another number. This is why they love deals, friendliness, and opportunities for feedback. However, you can take this one step further. Tweak your products and deals to be personally made for particular clients. Making your offers personalized, showcases that you treat each client differently and provide them with the individualization they deserve as unique people. Likewise, get to know your clients.
If you are having a conversation, try to get a gist of who they are as a person if they would like to share. This is particularly helpful for recurring clients. This way, you not only serve as a business but also a friend. Knowing little bits about their outside-of-work life creates a personable environment, and provides many conversation topics every interaction. If they have a dog, ask about the dog! Every day social skills apply to business and can go a long way when implemented properly. Bring humanity into your business interactions to really stand out and truly impact your clients’ lives.
Act In Their Own Good
Businesses are made for customers. Don’t use your business as a way to test out products or services and treat your customers like test subjects. Rather, make sure you act in their own good and not your own. Don’t present work that you want to see, but rather work that your client wants to see. It’s often a blurry line for many businesses, but ensuring you are tapering your product for your audience is an amazing way to value your clients.
Additionally, maybe there’s an article read that you think can help out a client? Or data you found? Share that info with them and continue helping your clients around the clock. This also shows that you really do think of them! And what’s the use of knowledge, if it’s not shared for others to benefit?
Don’t be afraid to communicate with your clients. If you are overbooked, inform them, rather than providing awful work or a lack of attention. If you have to reschedule an appointment, let them know ahead of time. Keep clients in the loop even with emails or newsletters. Continuing communication keeps clients in conversation with you and retains your business’s position in the top of mind.
Stay In Contact
Once you finish a sale, that doesn’t mean you have to forget about your client. Send a thank-you note afterward. A couple of months later send another follow-up email or call to check upon them. This ensures they are happy with the work you presented and that you valued their time, but also opens the door for your client to spread positive news about your respect for them or for them to come back again.
Clients are the most important part of your business. It’s important to treat them as such. This will not only make your clients happier but also boost the performance of your business. Try attempting these 10 steps to show how much you value your clients and make your business stand-out for its exceptional performance.
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