Fitness Programs and Classes You Can Offer at Your Gym [UPDATED]
You have the building, all of your equipment, you have probably even started to look for employees. The doors to your new gym or fitness facility are just about ready to open. There is just one problem. What fitness programs and classes are you going to offer your clients?
Keeping the doors open on your gym will greatly rely on how many clients you can keep coming back for more workouts and training services, as well as how many new clients you can get into those doors every day.
Why Do You Need Fitness Programs and Classes?
We all know that there is often a rapid decline in the motivation of our clients a few weeks after signing up for their gym membership.
A survey conducted by bodybuilding.com and Harris Interactive found that on average, people who have set fitness resolutions say they have given up on them 4X in the past. Research also suggests that half of the people starting an exercise program will drop out in the first 6 months.
So the big question is, “How do you keep clients coming back to your facility?”
The answer is pretty simple – have a variety of fitness programs and classes to help keep your clients motivated!
A common reason given for quitting an exercise program is boredom.
Having a variety of class formats, providing different instructor styles, music selection, as well as the opportunity to interact with other gym members will keep your clients motivated and interested.
Read on for a few different fitness programs and class suggestions that you can add to your facilities offerings, as well as a membership pricing example!
Boot Camp
Large Group Personal Training (Boot Camp) is our lowest end offering (cheapest). You can program the workouts with the main goal, for example, your boot camp can be designed around and for clients seeking body fat loss.
All Boot Camp members receive nutritional coaching, access to desk dates, a food journal, access to Saturday Bonus Workouts, member appreciation events, and much more. Our goal is to provide as much value as possible. Unlike most Boot Camp programs, we usually have 2 trainers per session to make sure that everyone is getting the attention they deserve.
Small-Group
Small-Group Training is run much like Boot Camp but on a smaller scale. Groups are 8-12 people that run through the same workout together. Usually, a small group will be comprised of more advanced level clients or clients who have similar goals and enjoy working together. Small Group is more expensive than Boot Camp and has a few more perks.
Private and Semi-Private Personal Training
Private and Semi-Private Personal Training are often the highest end offering (most expensive) at a facility or gym This setup is where one client (private) or 2-6 (semi-private) clients will train. For the semi-private, clients all train at the same time but with their own personalized programs designed for their specific fitness goals.
Athlete Performance
Sports performance training simply put is a type of training that is designed to improve your fitness (in the broad sense of the term) level for the purpose of improving your ability to perform a given sport. Athlete Performance Programs are run the same as Semi-Private Programs unless we get a whole athletic team in at the same time (when they are run like a small group).
Group Classes
The term group fitness encompasses any and all form of fitness that’s done in a group setting, led by a personal trainer or group instructor. With this form of exercise growing in popularity, you can now find group fitness classes of nearly any kind, both aerobic and strength-based. There are many boutique studios that are built on the group fitness model, with proprietary classes and programs that differ from those in a larger gym setting. Many gyms offer a whole schedule of group training classes that include strength training, core, cardio, and cycling.
Example Membership Pricing for Your Fitness Programs and Classes
Don’t forget to check out Part One and Part Two of this series!
