Why People Continue Paying for Trainers and Coaches
Providing online fitness training and coaching opens up an entire world of possibilities. Suddenly you’re no longer limited by location.
But when faced with a whole planet filled with prospects, how do you narrow down your target market and connect with the people most likely to pay for your services?
How can you add enough value to your service so people beg to buy something they can get for free with a couple of clicks?
Identify the outcome the client is trying to achieve. Instead of searching for “online personal trainer,” which is a way to achieve an outcome, a client might search by the benefit they hope to receive, such as “weight loss” or “increased energy.”
- Think like a client when deciding which social media groups to join.
- Participate in groups and comment on blog posts in an authentic manner, without selling anything.
- Be the first to respond when prospects have a problem or question, increasing your authority and visibility online.
By anticipating the prospect’s perspective, you’ll be able to find your target market, build relationships with them, and get more clients online.
Earning a Certification
It is a known fact that as a professional trainer/coach, you don’t necessarily need a certificate as you can draw on your experiences to help others. Some may say you don’t need to learn too much to become a professional trainer however getting a certificate will come in handy. It won’t be as difficult as other courses like medicine and psychology, where you have to study day and night but you should still take it seriously as you will be touching lives.
As much as a certificate isn’t compulsory, it is quite necessary to acquire one because it gives you an edge over other professional trainers and also makes you feel like your profession is really legitimate. There are special schools that offer training to professional trainers/coaches, getting a course from any of them is an added advantage and also makes you conscious of your work ethics. Upon completion of your program, a certificate will be given to you which you can display proudly in your office and proves you to be a professional trainer/coach.
Moving Your Training/Coaching Business Online
The barriers to entering the training and coaching markets are relatively low. Anybody can develop a website, take, edit and upload photos to any number of social media platforms, and share their expertise on social media.
You can customize your training/coaching career by moving it online. Yes, of course, you can still work with clients in-person if you like. You can do both. It’s up to you. The benefits of offering online coaching/training are extensive!
1. You will save time by eliminating your commute.
2. You save money because you won’t be splitting commissions with anyone.
3. You can make your own hours.
4. The world’s online population can now be your clients.
5. You can work at a coffee house, the beach, a co-work space, or at
the kitchen table.
6. You can offer whatever type of coaching/training you want.
If you’ve been thinking about going online, or if you tried before and just lacked the needed skills, this is the time to get everything you need to become highly successful. The Online Coaching Certification is your step-by-step blueprint to build a highly profitable online coaching business.
Pay attention, over time you will realize your entire list of “best clients” share a lot of similarities. Sometimes what you find will surprise you! These will be the type of clients you begin to focus on. Start aiming your marketing efforts, products, and services towards this specific group of people. On the surface it can be hard to understand how limiting yourself to a certain demographic, can actually open the business up for better results.
It’s harder to get clients when you don’t focus on what you do best. Become the foremost expert in one area and you will have clients for life. If you can’t be selective right away because you need to make a certain amount of money, do what you gotta do. We have all been there. Work with everyone, in the beginning, the experience will be good. Just aim to nitch down as your career progresses.
Try to make the Online Experience as Personal as Possible
Offer Skype consultations, phone calls, Facebook support groups, and any other type of communication that will benefit your clients. Do you give everyone a custom program? Do you make sure the plan fits each client’s specific goals? If you want to be successful, you can’t just offer the same service as everyone else. This goes for any business, not just online coaching. You need to have something that makes you different.
As a trainer and coach, you are in the business of “results.” Your clients are not going to care how amazing your programming is if it doesn’t provide the results they are looking for. Remember, the best program on paper is not always the best program in practice. Build a relationship and connect with clients on a deeper level. Get to know them, really dig into each client and try to find out what they really want and deliver that.
Still Provide In-Personal Interactions
You likely already have some gym equipment in your home. If you do yoga or Pilates, you probably have a room set aside for your practice. Maybe you have a gym in your garage with lots of equipment. In-home personal training services are becoming more popular, as they provide a convenient way to get one-on-one help with fitness experts. If you have a passion for helping others achieve their fitness goals, consider downloading the Home Gym Profit Center and starting an in-home personal training business.
Be your Clients’ “One Stop Shop”
A great way to set yourself apart in the crowded field is to not only offer training but offer nutrition coaching as well. We all know and have clients who kick ass in the gym all week but still can’t make results because their nutrition habits are terrible. Training and nutrition go hand in hand. It doesn’t matter what area of training you specialize in, nutrition will play a huge role in your client’s success. This means you need to educate and certify yourself. Just as the science of training keeps advancing, so does nutrition.
Be a “Professional” Trainer
People who are unfamiliar with what it takes to actually run a successful online business will often say things like, it must be nice to be your own boss and work whenever you want.” To an extent that is true. With an online business, you don’t have a boss telling you when you have to start work. However, in order to be successful, you must hold yourself to a higher “World-Class” standard. If you want to be successful as an online coach you need to treat it with respect. This business is not for everyone. If you are not self-motivated, you won’t make it. If you need someone telling you what to do and when to do it, you won’t make it. If you have an amateur mindset, you won’t make it.
Never Stop Learning
With the barrier of entry to online personal training and coaching so low, a great way to set yourself apart is through education. As an online trainer/coach, you need to wear many hats. You need to be proficient in psychology, sales, marketing, and personal development.
There are tons of resources for continuing your education. You don’t have to go to college to learn anatomy, physiology, kinesiology, biomechanics, or programming. You can attend online courses, seminars, and earn new certifications. These will not only open you up to new ideas, but they will also serve as excellent marketing tools.
Starting an Online Training/Coaching Business
Check out what it takes to start a career in personal fitness training. This is your most affordable and fastest way to become a highly qualified personal trainer.
If you are ready to start your online business, you will really enjoy this very comprehensive training course called “Online Expert Empire.”
There is always something exciting about earning a new training or coaching certification and applying that new knowledge of how you train your clients. This also helps you hit the reset button.
NESTA and Spencer Institute coaching programs are open to anyone with a desire to learn and help others. There are no prerequisites.
That’s it for now.